Sellers Never Had It This Good!!
The heat is on! With The Transformers Movie Hitting Big Screens world-wide, the excitement for collecting all toys Transformers has been re-ignited!! With the onslaught of transformers toys hitting the shelves in Singapore, buyers here seem to have been hit by an onslaught of price hikes by sellers trying to capitalize on this new wave of collector madness. Sellers are now smiling all the way to the bank.
That All Too Familiar Disappearing Act!!
When the Transformers Bumble Bee toys (both versions) were released in Singapore at S$26.90 in the department stores, not too many fans and kids could buy them. They promptly “disappeared” (collectors would like to think this means the item is “rare” – a silly notion) and they “re-appeared” in Specialty Toy Shops and Singapore auction sites at S$60 a piece. There’s obviously something “more than meets the eye” here. At the height of the madness, the Bumble Bees could fetch S$80 each. Collectors would gladly buy them too. They would think it was value for money because the department stores no longer had them.
The same thing happened to the Star Wars Darth Maul Action figure years ago. These figures were sold in department stores at I think S$16.90 but they too seem to have had a knack for mysteriously disappearing and appearing else where at S$80 a piece. Months later, when the madness subsided, the same figure (probably excess “rare” pieces that had disappeared earlier) could be found at S$8 a piece. There were no takers!
There seems to be a pattern here (and I suspect you are aware of many similar cases):
E-Hobby’s BT Mirage
First launched in Singapore at about S$130 (too expensive in my view). The prices soon sky-rocketed to S$180 within 24 hrs and at the time of writing this the item is listed in Yahoo Singapore at more than S$270. More than double the original price. You will be told that they have a special colour scheme and E-Hobby items are limited to 3,000 pcs worldwide. The point is:"so what?". Do you really think it makes sense to pay S$280 for a piece of glamourised plastic that someone bought at a fraction of that price specifically to make a fast buck out of Transformers Toy Addicts?
Unlimited Limited Editions
I received an SMS last Friday from fellow Transformers Toy collector that a certain department store had just released the limited edition metallic finish Movie version Ratchet and Megatron at S$59.90 each. Some of these pieces are now offered at S$90 a piece at Yahoo Singapore. That’s 48 hrs after their appearance.
I am not sure if these pieces are still in the store selling at regular prices as I refuse to be part of the mad chase for plastic variants. You know as well as I do that there will be more LIMITED Editions coming our way and all of them will be RARE. Think about it. The first movie version of Ratchet had a green colour scheme. Then came the same toy with Japanese stickers. Then came the same toy with a white and red repaint. And now there is this limited edition metallic repaint. If you had bought all the versions at say S$50 a piece, you would have spent at least of S$200 on a Movie Version Ratchet. What’s the bottom-line: S$200 is 67 lunches at S$3 each (talk about indulgence). You will not only be S$200 poorer but you will also be stuck with 4 MISB boxes you cannot open because they "loose" their "value" when opened.
Encoring G1s Again – Endless Reissues
Many collectors love Generation 1 (G1) Transformers. There is something almost magical about owning a piece of history. An item made more than 20 years ago. It gives us a sense of achievement. Imagine owning the very first G1 Optimus Prime. Not only do you have something vintage (made in the 1980s with all the dirt, peeling stickers and scratches accumulated through all that time), you would also like to believe that it is made of better plastic, has better joints and more die-cast content. You would take pride in knowing that if you choose to sell it today, it would fetch tons of money. After all, that very same Optimus Prime from the Book Reissue Series easily fetched S$450 a few months back.
Here’s the catch, the same item has also now been reissued under a new series called Encore. Word has it more G1 items will be reissued under the Encore series. Currently there’s the Encore G1 Prime, Megatron, Soundwave and Starscream. These will probably be followed by Ratchet and Ironhide and perhaps even more.
How much do you think your G1 Prime is worth now? How about other Vintage G1 items you own as more and more Encore G1s get reissued. Do you think it makes sense to own or buy vintage Transformers Toys at "over-hyped" prices with an endless supply of reissues coming up? How about donating your spare cash to a worthy cause?
WARNING TO BUYERS: YOU NEVER HAD IT THIS BAD!!
It’s true. You never had it this bad. It is especially true if you leave your brain at home when visiting Specialty Toy Shops or Auction sites to find that elusive “hyper-rare”, “super limited”, C9 “mint-in-sealed box” or vintage Transformer of your dreams.
Why? Because there has never been such a well-organized movement of greed by so many dealers to maximize profit at your expense. They know you are too lazy to hunt for your transformers, too uninformed on when the toys are hitting department store shelves to buy them at normal prices, too impatient to wait for another shipment to arrive and perhaps too addicted to stop or say no when prices get out of hand.
The dealers now have the upper hand and with more transformer toys lined up for the next few months, your common sense and your bank account will face a serious assault. You can choose the path of sanity, rejecting the excessive prices or you could cave in to your emotions and pay the insane price the dealers charge.
SURVIVAL TIP x 4
1. Get Real!
READ THIS: Collecting Transformers or any other toy is not your best investment option. Ask yourself if you are a fan or a collector.
If you are a fan… good for you. Buy because you love the toy/character. Throw away the C9 box and play with the toy. Just watch your wallet and don’t ever over- pay for any toy.
If you are a collector hoping to cash in on your “transformer investment” some time in the future, take note. Except for a few exceptional cases, your pieces are NOT going to fetch a hell of a lot of money a piece. In the mean time, you can only look at the box, not play with the toy (what it was designed for in the first place). You will have no control on what happens to that C9 box (you could accidentally drop and get it dented, the plastic could discolor – selling price affected). You will run out of space real fast if you are a hardcore collector. Let’s face it, there’s always another rare transformer coming out every other month for you to chase.
The Reality Test – The Transformer Stock Market Theorem Is Nonsense!!
I once spoke to a Singapore-based Transformer Seller about the how unrealistic the price rises for Transformers toys are these days. He used the stock market analogy to justify why the toys are so expensive. Firstly, there are people who own some of these rare Transformers toys and as the toys are somewhat “limited”, their owners will not be willing sell them unless the perfect price is met. “Demand and Supply”, he said with a pensive look about his face. There is more demand than supply so the price goes up. “That’s how Transformers Toys have value and are a good investment.. just like the stock-market”, he argued.
Speculation aside… I don’t think so. When I invest in a company, I know that the company will succeed (or fail) based on how well it meets the needs of its customers, either through a product or a service. It adds value to economy, improves peoples’ lives or fills a need in the market place. When I hoard tons of Transformers toys, I don’t create any value at all. They are nothing more than just boxes of plastic toys gathering dust because I would rather not open them out of fear of loss in value. How does keep cartons of boxes add value to the economy?
I have tried selling some of my Transformers toys and believe me, it’s not worth all the effort to take the pictures, write the marketing pieces and answer all the “pie-brained” questions just to make a few bucks. You can only make money if you sell in volume and not a few pieces at a time.
Perhaps with all the hype, we forgot that these are just toys that are meant to be played / enjoyed. Not hoarded like gold.
2. Check Prices
Never buy any transformer without checking prices in different shops and on-line. Visit different shops and work out the average price points for the item. Check out auctions (overseas) and online shops as well. This will give you a good indication of the real price of an item - a good starting point for negotiation. You do not want to buy a toy at an inflated price only to discover later that you could get it much cheaper online or elsewhere.
3. Know Your Price Point
You must know when to let go of an item. Create a monthly budget for buying your toys and stick to it. Have the discipline to say no if necessary. If your toy budget for this month is S$60 and a seller is offering a Bumble Bee Transformer for S$70 (pre-disappearance price:S$26.90). Just walk out. Check the internet. Wait for the hype to subside. Wait for the next wave. Let it go. Never bust your budget over a toy because there are more important things in life to provide for.
4. Put Things In Perspective
Examine the opportunity cost of spending say S$200 on toys. What could this S$200 dollars be used for. Planning for retirement? Taking the kids or your loved ones out for dinner?? Buying many good books to improve your mind? 67 lunches?? The point is simply this: There are numerous activities that have more meaning and make an impact on the lives around you than hoarding transformers toys. Focus on things that matter when the desire to hoard Transformers Toy gets too strong and all you think about is the next rare transformer to add to your growing collection. This will put things in perspective. I don’t believe that humans were put on earth just to buy Transformers toys. Seriously….
I am thinking of selling my Ultimate Bumble Bee (with Japanese stickers) for S$600. Surely there must be a transformer addict willing to buy it a few months down the line when it is “rare”. Heh! Heh! $$$$$
The heat is on! With The Transformers Movie Hitting Big Screens world-wide, the excitement for collecting all toys Transformers has been re-ignited!! With the onslaught of transformers toys hitting the shelves in Singapore, buyers here seem to have been hit by an onslaught of price hikes by sellers trying to capitalize on this new wave of collector madness. Sellers are now smiling all the way to the bank.
That All Too Familiar Disappearing Act!!
When the Transformers Bumble Bee toys (both versions) were released in Singapore at S$26.90 in the department stores, not too many fans and kids could buy them. They promptly “disappeared” (collectors would like to think this means the item is “rare” – a silly notion) and they “re-appeared” in Specialty Toy Shops and Singapore auction sites at S$60 a piece. There’s obviously something “more than meets the eye” here. At the height of the madness, the Bumble Bees could fetch S$80 each. Collectors would gladly buy them too. They would think it was value for money because the department stores no longer had them.
The same thing happened to the Star Wars Darth Maul Action figure years ago. These figures were sold in department stores at I think S$16.90 but they too seem to have had a knack for mysteriously disappearing and appearing else where at S$80 a piece. Months later, when the madness subsided, the same figure (probably excess “rare” pieces that had disappeared earlier) could be found at S$8 a piece. There were no takers!
There seems to be a pattern here (and I suspect you are aware of many similar cases):
E-Hobby’s BT Mirage
First launched in Singapore at about S$130 (too expensive in my view). The prices soon sky-rocketed to S$180 within 24 hrs and at the time of writing this the item is listed in Yahoo Singapore at more than S$270. More than double the original price. You will be told that they have a special colour scheme and E-Hobby items are limited to 3,000 pcs worldwide. The point is:"so what?". Do you really think it makes sense to pay S$280 for a piece of glamourised plastic that someone bought at a fraction of that price specifically to make a fast buck out of Transformers Toy Addicts?
Unlimited Limited Editions
I received an SMS last Friday from fellow Transformers Toy collector that a certain department store had just released the limited edition metallic finish Movie version Ratchet and Megatron at S$59.90 each. Some of these pieces are now offered at S$90 a piece at Yahoo Singapore. That’s 48 hrs after their appearance.
I am not sure if these pieces are still in the store selling at regular prices as I refuse to be part of the mad chase for plastic variants. You know as well as I do that there will be more LIMITED Editions coming our way and all of them will be RARE. Think about it. The first movie version of Ratchet had a green colour scheme. Then came the same toy with Japanese stickers. Then came the same toy with a white and red repaint. And now there is this limited edition metallic repaint. If you had bought all the versions at say S$50 a piece, you would have spent at least of S$200 on a Movie Version Ratchet. What’s the bottom-line: S$200 is 67 lunches at S$3 each (talk about indulgence). You will not only be S$200 poorer but you will also be stuck with 4 MISB boxes you cannot open because they "loose" their "value" when opened.
Encoring G1s Again – Endless Reissues
Many collectors love Generation 1 (G1) Transformers. There is something almost magical about owning a piece of history. An item made more than 20 years ago. It gives us a sense of achievement. Imagine owning the very first G1 Optimus Prime. Not only do you have something vintage (made in the 1980s with all the dirt, peeling stickers and scratches accumulated through all that time), you would also like to believe that it is made of better plastic, has better joints and more die-cast content. You would take pride in knowing that if you choose to sell it today, it would fetch tons of money. After all, that very same Optimus Prime from the Book Reissue Series easily fetched S$450 a few months back.
Here’s the catch, the same item has also now been reissued under a new series called Encore. Word has it more G1 items will be reissued under the Encore series. Currently there’s the Encore G1 Prime, Megatron, Soundwave and Starscream. These will probably be followed by Ratchet and Ironhide and perhaps even more.
How much do you think your G1 Prime is worth now? How about other Vintage G1 items you own as more and more Encore G1s get reissued. Do you think it makes sense to own or buy vintage Transformers Toys at "over-hyped" prices with an endless supply of reissues coming up? How about donating your spare cash to a worthy cause?
WARNING TO BUYERS: YOU NEVER HAD IT THIS BAD!!
It’s true. You never had it this bad. It is especially true if you leave your brain at home when visiting Specialty Toy Shops or Auction sites to find that elusive “hyper-rare”, “super limited”, C9 “mint-in-sealed box” or vintage Transformer of your dreams.
Why? Because there has never been such a well-organized movement of greed by so many dealers to maximize profit at your expense. They know you are too lazy to hunt for your transformers, too uninformed on when the toys are hitting department store shelves to buy them at normal prices, too impatient to wait for another shipment to arrive and perhaps too addicted to stop or say no when prices get out of hand.
The dealers now have the upper hand and with more transformer toys lined up for the next few months, your common sense and your bank account will face a serious assault. You can choose the path of sanity, rejecting the excessive prices or you could cave in to your emotions and pay the insane price the dealers charge.
SURVIVAL TIP x 4
1. Get Real!
READ THIS: Collecting Transformers or any other toy is not your best investment option. Ask yourself if you are a fan or a collector.
If you are a fan… good for you. Buy because you love the toy/character. Throw away the C9 box and play with the toy. Just watch your wallet and don’t ever over- pay for any toy.
If you are a collector hoping to cash in on your “transformer investment” some time in the future, take note. Except for a few exceptional cases, your pieces are NOT going to fetch a hell of a lot of money a piece. In the mean time, you can only look at the box, not play with the toy (what it was designed for in the first place). You will have no control on what happens to that C9 box (you could accidentally drop and get it dented, the plastic could discolor – selling price affected). You will run out of space real fast if you are a hardcore collector. Let’s face it, there’s always another rare transformer coming out every other month for you to chase.
The Reality Test – The Transformer Stock Market Theorem Is Nonsense!!
I once spoke to a Singapore-based Transformer Seller about the how unrealistic the price rises for Transformers toys are these days. He used the stock market analogy to justify why the toys are so expensive. Firstly, there are people who own some of these rare Transformers toys and as the toys are somewhat “limited”, their owners will not be willing sell them unless the perfect price is met. “Demand and Supply”, he said with a pensive look about his face. There is more demand than supply so the price goes up. “That’s how Transformers Toys have value and are a good investment.. just like the stock-market”, he argued.
Speculation aside… I don’t think so. When I invest in a company, I know that the company will succeed (or fail) based on how well it meets the needs of its customers, either through a product or a service. It adds value to economy, improves peoples’ lives or fills a need in the market place. When I hoard tons of Transformers toys, I don’t create any value at all. They are nothing more than just boxes of plastic toys gathering dust because I would rather not open them out of fear of loss in value. How does keep cartons of boxes add value to the economy?
I have tried selling some of my Transformers toys and believe me, it’s not worth all the effort to take the pictures, write the marketing pieces and answer all the “pie-brained” questions just to make a few bucks. You can only make money if you sell in volume and not a few pieces at a time.
Perhaps with all the hype, we forgot that these are just toys that are meant to be played / enjoyed. Not hoarded like gold.
2. Check Prices
Never buy any transformer without checking prices in different shops and on-line. Visit different shops and work out the average price points for the item. Check out auctions (overseas) and online shops as well. This will give you a good indication of the real price of an item - a good starting point for negotiation. You do not want to buy a toy at an inflated price only to discover later that you could get it much cheaper online or elsewhere.
3. Know Your Price Point
You must know when to let go of an item. Create a monthly budget for buying your toys and stick to it. Have the discipline to say no if necessary. If your toy budget for this month is S$60 and a seller is offering a Bumble Bee Transformer for S$70 (pre-disappearance price:S$26.90). Just walk out. Check the internet. Wait for the hype to subside. Wait for the next wave. Let it go. Never bust your budget over a toy because there are more important things in life to provide for.
4. Put Things In Perspective
Examine the opportunity cost of spending say S$200 on toys. What could this S$200 dollars be used for. Planning for retirement? Taking the kids or your loved ones out for dinner?? Buying many good books to improve your mind? 67 lunches?? The point is simply this: There are numerous activities that have more meaning and make an impact on the lives around you than hoarding transformers toys. Focus on things that matter when the desire to hoard Transformers Toy gets too strong and all you think about is the next rare transformer to add to your growing collection. This will put things in perspective. I don’t believe that humans were put on earth just to buy Transformers toys. Seriously….
I am thinking of selling my Ultimate Bumble Bee (with Japanese stickers) for S$600. Surely there must be a transformer addict willing to buy it a few months down the line when it is “rare”. Heh! Heh! $$$$$
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